EVERYTHING MUST GO
The title, « everything must go », reveals a contemporary ambiguity. First, it’s a well-known slogan. One of the foundations of the consumer society, synthesizing the idea that the old stock must disappear to leave space for the new one, in a continuous turn-over. But, it is also one of the most tangible truth, shared by everyone on earth. We all know, when coming to life, that there will be an end to it at some point. It seems well understood now, that all our activities on earth linked to the pursuit of the consumer satisfaction, are damageable for the planet and could make a final point to human existence. Through this series, I wanted to explore this ambiguity, by capturing situations in my everyday life that remind me the fact that the world we are living in is fragile and nothing we can see around us is definite. We are here only by an incredible concurrence of circumstances and it is important to me that we do not forget that. I always thought that, whatever we do, we leave a trace. And I’m always looking around for some signs of repentance, like the ones we can see on the paintings when you sense that there might be something hidden under the layers of paint. They are not necessarily visible but we can still feel it and they might be the signs of change.
© emmanuel pineau 2020